The Sony trade fair stand at IFA Berlin brings together 1,600 products in an integrated brand world. In coordination with the Sony Creative Center in Tokyo, Schmidhuber and hauser lacour aligned the design of Hall 4 at Berlin’s exhibition center to the reorientation.
Clearly designed infographics and labels for 900 products safely guided visitors through the product worlds “Play”, “Watch”, “Listen” and “Create”. Suspended displays surrounding the presentation area form a 360-degree panorama visualizing the brand horizon using motion graphics.
Art Direction for hauser lacour / Schmidhuber
with Johanno Hess & Alexander Horn
Photography: ©Becker Lacour